Social Beat Wins Digital D2C Mandate for Mankind Pharma

Leading digital marketing agency, Social Beat, has secured the D2C digital mandate for Mankind Pharma, one of India’s leading pharmaceutical companies after a multi-agency pitch. The partnership with Social Beat will mark a significant step forward in Mankind Pharma’s digital marketing efforts to strengthen its online presence and engage with a wider audience.

Mankind Pharma, known for its commitment to providing high-quality healthcare solutions, has chosen Social Beat as its digital partner to drive sales through the brand’s own website and drive growth in the digital space. With a diverse portfolio of pharmaceutical products, Mankind Pharma aims to connect with consumers across various demographics and geographies.

“We are delighted to be chosen as the digital marketing partner for Mankind Pharma,” said Suneil Chawla, Co-founder of Social Beat. “This collaboration presents a fantastic opportunity to leverage our expertise in digital marketing to help Mankind Pharma reach new heights in the online landscape. We look forward to crafting a highly impactful website and campaigns that resonate with Mankind Pharma’s objectives and growth.”

Social Beat, known for its data-driven approach and creative digital solutions, has a track record of delivering outstanding results for a wide range of clients across industries. The agency will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.

Mr.Joy Chatterjee - Associate Vice President, Mankind

Speaking about the partnership, Mr Joy Chatterjee, AVP at Mankind Pharma, said, “In today’s digital age, it is imperative for us to have a strong online presence and engage effectively with our customers. Social Beat’s expertise in the digital marketing arena and their proven track record make them the ideal partner for our digital journey. We are excited about the opportunities this collaboration will bring and are confident that together, we will achieve great success.”

Social Beat’s experience in the pharmaceutical sector, coupled with its understanding of the Indian market, positions it well to assist Mankind Pharma in achieving its digital marketing objectives.

Phoenix Marketcity Pune to host Spectacular Supercars Festival on 9th & 10th December 2023

New Delhi, 08th December 2023- Phoenix Marketcity Pune in collaboration with TURBOCHARGED, India’s youngest automotive publication, is set to ignite Pune with a thrilling automotive spectacle on December 9th and 10th. On these days, attendees can expect a fusion of style and speed, with a dazzling display of 12+ supercars at Phoenix Marketcity, Pune. This collaboration promises a captivating celebration of speed, style, and immersive storytelling, bringing together the dynamic world of high-performance vehicles with the vibrant ambiance of Phoenix Marketcity.

TURBOCHARGED, renowned for its immersive storytelling and visual prowess, is set to elevate the excitement of high-performance vehicles to new heights in partnership with Phoenix Marketcity. As the premier automotive publication in India, TURBOCHARGED is dedicated to injecting passion into every automotive narrative, redefining the way automobiles are perceived and is committed to providing a fresh perspective on the high-octane world of supercars. Their partnership with Phoenix Marketcity signifies a merging of creative forces, aiming to offer attendees more than just a visual spectacle of impressive vehicles.

The spectacular Supercars Festival, boasting a dazzling display of over 12 supercars, will be a testament to cutting-edge design and engineering excellence. The festival promises an unforgettable experience, seamlessly blending the glamour of supercars with the vibrant atmosphere of Phoenix Marketcity. Enthusiasts and casual admirers alike will revel in the spectacle, from the thunderous roars of engines to the awe-inspiring design on display.

This unique event offers an opportunity for attendees to witness the convergence of style, speed, and storytelling at Phoenix Marketcity Pune. Join us for a weekend of automotive excellence and embrace the thrill of the Super Cars Festival on 9th & 10th Dec.

Fulchand Gulabchand Jewellers Unveils ‘The Rajwadi Roshni collection’ Timeless Heritage Meets Modern Elegance in Their Latest Wedding Collection

Fulchand Gulabchand Jewellers

Fulchand Gulabchand Jewellers proudly introduces their latest wedding collection ‘The Rajwadi Roshni collection’—a fusion of timeless elegance and modern aesthetics inspired by India’s rich heritage. Meticulously crafted with a blend of antiques, pearls, and semi-precious stones, this collection pays homage to the cultural opulence of our country.

The brand’s relentless pursuit of excellence led to the exclusive sourcing of rare and pristine elements from Bikaner, renowned for its unparalleled craftsmanship in antique jewelry. Over four months, artisans dedicated their expertise to curate 25-30 exquisite pieces tailored explicitly for the upcoming bridal season.

As wedding festivities draw near, the jewellers envisioned creating pieces that encapsulate tradition while embracing modern sensibilities. This collection aims to cater to a diverse clientele. Featuring iconic long chokers and necklaces weighing between 200-300 grams, these designs resonate with the elegance desired by today’s brides.

Drawing inspiration from Rajasthan’s illustrious ‘teriya,’ several designs exude an evergreen appeal. Fulchand Gulabchand Jewellers’ creative team incorporated a contemporary twist to these timeless pieces, seamlessly blending tradition with modernity.

“This collection reflects our dedication to infusing classic designs with a touch of modern sophistication,” remarked Diksha Rajawat, Director, Fulchand Gulabchand Jewellers. “Our aim was to create jewellery that not only honors our heritage but also resonates with the discerning tastes of today’s brides.”

The Fulchand Gulabchand Jewellers’ wedding collection celebrates India’s glorious legacy intricately woven with finesse to cater to the refined preferences of contemporary brides. With each piece, the brand seeks to adorn the journey of love and union, symbolizing timeless beauty and grace.

Global Business Inroads in partnership with BIRAC brings 5 Global Startups to India during Global Bio-India 2023 event

New Delhi, 8th December 2023 The Global Bio-India 2023 event, hosted by the Department of Biotechnology (DBT), Ministry of Science & Technology, Government of India, and its pivotal Public Sector Undertaking, the Biotechnology Industry Research Assistance Council (BIRAC), has hosted the transformative gathering of biotech enthusiasts from December 4-6, 2023.

Having reached $92.3 billion in 2022, the Indian biotech industry aims for an impressive $150 billion by 2025 and an ambitious $300 billion by 2030 (Source). This remarkable path presents a compelling opportunity for individuals and companies worldwide to engage in and contribute to the flourishing biotech market. The robust community of over 6,000 biotechnology startups reflects the sector’s evolution from just 50 startups eight to nine years ago, emphasizing the transformative potential of this industry (Source). The country’s vast biodiversity, particularly in the Himalayan region, provides a rich resource pool waiting to be harnessed, positioning India as a global leader in Biotechnology.

In a strategic move to improve global collaboration in the biotech sector, the Biotechnology Industry Research Assistance Council (BIRAC) is proud to bring five cutting-edge startups from around the world in partnership with Global Business Inroads. These innovative ventures are set to contribute to India’s dynamic biotech landscape and further strengthen the nation’s position in the global biotechnology arena. They are:

  • Water&Soil, (Hungary)- Antal Vattay MD said- “BIRAC’s initiative provides us with a unique platform to integrate our innovations into this vibrant market.”
  • Gecco Biotech, (Groningen, The Netherlands)- Dr. Niklo Loncar, CEO of Gecco, views participation in this initiative as an opportunity to contribute expertise to India’s thriving biotech ecosystem. He said, “Our collaboration with BIRAC signifies our commitment to fostering global partnerships.”
  • UKCAS Cultural Innovation (Sri Lanka): Darshana Naulla, CEO of UKCAS Cultural Innovation notes- “BIRAC’s efforts align with our mission of cultural innovation, and we are eager to explore new avenues in this market.”
  • Crop BioLabs (Brazil): Aruã Prudenciatti, CEO of CROP Biolabs said- “India’s biotech sector is on a trajectory of remarkable growth, and Crop Labs is eager to contribute our innovations to this dynamic ecosystem.”
  • Genera Smart Lab (Romania): Septimiu Ilea of General Smart Lab notes “Being selected by BIRAC is a tremendous honor for Genera Smart Lab. India’s burgeoning biotech landscape presents an exciting opportunity for collaboration and knowledge exchange.”

 “This is a unique opportunity provided by BIRAC to international start-ups who generally don’t have access to information on markets like India and how to navigate and penetrate one of the fastest growing economies. Global Business Inroads (GBI) has built a network, platform and process to create access to technologies and enable more deployment. This partnership with BIRAC will scale the level and pace at which innovative technologies from around the world become available in India to solve global challenges.”said Leena Pishe Thomas, Director, Global Business Inroads (GBI).

 Dr. Jitendra Kumar, Managing Director, BIRAC, underscores the significance of global collaboration in the biotech sector: “The true potential of biotechnology lies in transcending geographical boundaries. BIRAC’s endeavour to bring these international startups to India reflects our commitment to harnessing global expertise for mutual growth. We believe that this collaboration will not only benefit India’s biotech sector but will also contribute to the global advancement of biotechnology.”

Ashwin Sheth Group Collaborates with HONOto Revolutionize Internal HR Solutions

India, 08 December 2023: Ashwin Sheth Group (ASG), a prominent name in the Indian real estate sector, announces its strategic collaboration with HONO, a leading innovator in comprehensive HR services. This partnership signals digital and AI tools to enhance productivity and enhance HR solutions for the employees across our offices and sites, incorporating cutting-edge technology and specialized expertise to create a more efficient and employee-focused environment.

HONO, renowned for its expertise in Human Capital Management (HCM) solutions, is poised to unveil its tailored HR services to enhance the human resources framework of Ashwin Sheth Group. The collaboration is set to bring in advanced HR Management System (HRMS) tools with cutting-edge features like chatbots and GenAI, offering comprehensive Human Capital Management (HCM) solutions for all Ashwin Sheth Group employees. With the adoption of these cloud-based HRM technologies, the company aims to strengthen efficiency and enrich the experience across all individuals in the organization.

Commenting on the partnership, Mr Prabhakar Azad, Chief People and Process Officer (CPPO), Ashwin Sheth Group, said, “We at Ashwin Sheth Group are committed to to adopt the best practices and personalized experiences for our employees. We have already implemented digital-led apps such as SMARTAPP and HONO to name a few and we are extremely aggressive in implementing many such digital tools for our employees, clients and stakeholders. Our alliance with HONO represents our dedication to nurturing a workplace culture that places our employees’ needs at the forefront. By amalgamating state-of-the-art HR technologies and HONO’s industry-specific proficiency, we are committed to setting new benchmarks, in tailored HR solutions within the real estate landscape.”

“We are glad to work closely with the Ashwin Sheth group, bringing them our next-gen, AI-driven workforce management solutions. Our aim is to create a digital workplace that’s not only geared for the future of work and flexible but also excels in boosting productivity and efficiency across their diverse workforce,” stated Mr Mukul Jain, Founder and CEO of HONO.

HONO known for its customized HR services, is geared to propel ASG towards a more effective and employee-centric future. Their expertise and commitment make them an invaluable partner in ASG’s journey to optimize HR functions and foster a workplace environment that thrives on innovation and employee satisfaction. This partnership signifies a forward-thinking approach by the Ashwin Sheth Group that indicates a shared commitment to fostering a culture of enhanced efficiency, employee-centricity, and positive orientation within the organization.

Scandalous Foods Raises Rs 1.6 Crore in Ongoing Pre-Seed Funding Round to Expand its Production

 Scandalous Foods Raises

Mumbai, 8th December, 2023: Scandalous Foods, a one-stop shop aiming to create a category of post meal impulse buying consumption of Indian sweets for restaurant & catering industry has raised Rs 1.6 Crore in the ongoing pre-seed funding round, backed by Anthill Angel Fund, EvolveX, Value360 and Sapphireink Ventures. Angel investors in the funding round include Wow! Momo founder Sagar Daryani, Kamnaa Aggrawal, Vikas Aggarwal, Co-founder of We Founder Circle & ex-IndiaMart and Celebrity Chef Harpal Singh Sokhi.

The company would spend a significant amount to expand its production unit in Nasik and automate production. Alongside, it will use the funding to increase its reach from 250 touchpoints to 2000 touchpoints in a year. The plan also comprises expanding institutional sales beyond five cities and doubling down operations in Mumbai, Thane and Nasik. The company also plans to spend on product development to come up with more Indian desserts that have a shelf life and mouth-watering taste. As a B2B company, Scandalous Foods plans to tap the HoReCa industry.

With its traditional Indian sweets, Scandalous Foods has tapped an opportunity worth $20 Billion in the post-meal impulse buying sector for mithais. Taking this forward, the brand has also brought mithais into a single-serve format at restaurants and hotels. It plans to move towards ethnic bars, cookies, cupcakes and finally mithai sachets.

Sanket S, CEO & CPO, Scandalous Foods, said, “We have embarked on an exciting journey to revolutionize the culinary landscape. With a fresh infusion of funds, we will expand our production facility and embrace automation for efficiency. Our commitment to innovation is showcased in new product development, catering to diverse tastes. We’re planning to break new ground by entering wedding and corporate catering channels, extending our reach to smaller QSRs. Fueled by B2B2C aspirations, we’re piloting a ‘wholesale sweet shop’ under our brand. This funding empowers us to sweeten moments, one delectable venture at a time.”

In its one year of operations, Scandalous Foods has achieved a remarkable milestone by selling nearly 14 lakh pieces of sweets. Challenging the misconception that frozen equals compromised taste, Scandalous Foods emphasizes that when executed correctly, frozen food retains an impressive 97% of freshness, texture, and taste, offering a safer alternative. Serving the HoReCa sector, the brand addresses the perennial challenges of wastage and pilferage by providing sweets with a generous six-month shelf life.

Recognizing the underexplored potential of sweets in restaurant menus due to the need for skilled labour, Scandalous Foods offers a solution that seamlessly integrates these treats without additional capital and operational expenditures. Its sweets, with zero wastage, simply thaw and serve and hand over to the customer. The competitive pricing allows restaurants to mark up by 3x, ensuring handsome gross margins. The success story continues with consistent month-on-month growth, with a remarkable 10x increase in customers in monthly orders over three quarters. Scandalous Foods is not just redefining the sweet experience but reshaping the dynamics of the culinary industry.

Award For Mr Biswajit Matilal For Outstanding contribution to PR

Mr Biswajit Matilal For Outstanding contribution to PR

Kolkata, 8th Dec 2023.–Sri Biswajit Matilal, Vice-President, Corporate Communication, Birla Corporation Limited, has been given the PRSI National Award 2023, for outstanding contribution to the field of Public Relations, by The Public Relations Society of India’s National Chapter, at the recently held International Public Relations Festival in New Delhi. After three decades as a journalist, he has been in the field of Corporate Communication for another three decades. He is also associated with eminent educational institutions as a guest faculty.

Toyota Kirloskar Motor Instates Special Customer Support Measures in the Cyclone Hit Regions of Chennai and Andhra Pradesh

Toyota Kirloskar

Bengaluru, 8th Dec 2023: In line with its customer-centric approach, Toyota Kirloskar Motor (TKM) instated special support measures for its affected customers in the cyclone impacted areas of Chennai and Andhra Pradesh (includes Nellore, Tirupati, Ongole, Vijayawada, Rajahmundry, Kakinada & Guntur). TKM in association with its dealer partners set-up special emergency helpline numbers and designated personnel for extending immediate assistance to customers in need. In addition, Toyota Tsusho Insurance Broker India Private Limited (TTIBI) has been actively involved in communicating essential information to customers regarding the precautions to be taken and guidelines for their vehicle handling during the flood situations.

Despite adverse weather conditions, TKM demonstrates resilience in maintaining operational efficiency through its dealer outlets actively serving customers, with extended operating hours to better accommodate the emergency vehicle servicing during this difficult period. In addition, TKM’s dealer outlets are going extra mile by facilitating the customers’ vehicle pickup and drop services at their doorsteps. For this purpose, specially equipped Hilux vehicles are being utilised for rescue and movement of the submerged cars to Toyota dealer outlets for further repair and servicing. The Toyota dealer’s senior leadership teams, along with skilled technicians, are actively present on-ground at the respective service workshops underscoring their commitment to providing immediate and effective support to the valued Toyota customers. In these challenging times, TKM stands in solidarity with the affected communities.

Mr. Takashi Takamiya, Vice President of Strategic Business Unit (South zone) at Toyota Kirloskar Motor said, “Through these challenging times, we remain committed to the safety and well-being of our customers and their families, ensuring utmost care with necessary customer service supports in the cyclone affected regions. We are taking resolute measures to minimize any inconvenience to our customers, arising due to the flood situation. Apart from dedicated customer helpline services, affected car rescue operations are also being provided with the support of specially equipped Hilux vehicles”.

TKM will continue to monitor the situation closely, adapting necessary support initiatives to prevent any inconvenience and prioritising the safety of the customers and the community.

Further, the Toyota customers can reach out for any assistance through Toyota Helpline Desk, which is available 24X7, as follows:


Lanson Toyota Call Centre 044-40008000; Harsha Toyota Call Centre 044-39997999

Andhra Pradesh region-wise:

Lakshmi Toyota: Vijayawada +91-7331100587; Guntur +91-7331100725; Ongole +91-7331100750

Harsha Toyota: Nellore +91-9704567129/9704567120; Tirupati +91-8008203669/8008203869

Pruthvi Toyota: Rajahmundry +91-9154966624; Kakinada +91-9701666318

Overview of TKM

Equity participationToyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11%
Number of employeesApprox. 6,000
Land areaApprox. 432 acres (approx.1,700,000 m2)
Building area74,000 m2
Total Installed Production capacityUp to 3,42,000 units

Overview of TKM 1st Plant:

EstablishedOctober 1997 (start of production: December 1999)
ProductsInnova HyCross, Innova Crysta , Fortuner, Legender manufactured in India.
Installed Production capacityUp to 1,32,000 units

Overview of TKM 2nd Plant:

Start of ProductionDecember 2010
LocationOn the site of Toyota Kirloskar Motor Private Limited, Bidadi
ProductsCamry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacityUp to 2,10,000 units

The Institution of Engineering and Technology (IET) granted observer status by the United Nations for COP28

Bengaluru, 8th December 2023: The Institution of Engineering and Technology, one of the world’s major engineering organisations with approximately 154,000 members from 148 countries, has been granted Blue Zone access at the United Nations’ premier climate change conference, COP28. The conference is set to take place at Expo City, Dubai, from 30 November to 12 December 2023.

The Blue Zone is only accessible to accredited parties and observer delegates. Over the course of the two weeks of the conference, COP28 will feature the World Climate Action Summit, the country pavilions, presidency events, and hundreds of side events, including panel discussions, round tables, and cultural events. The Observer Status puts the IET at the core of the event, enabling critical conversations with major influencers of global climate change policy to further the organisation’s mission of technology advancement for social impact.

“The fifth industrial revolution will be built around sustainable and human centric technologies. The IET in its observer role will take this into account in the quest to combat climate change. We are committed to guiding the global community towards eco-conscious development, and are looking forward to making valuable contributions to global climate change discussions at COP28.” said Mr Shekhar Sanyal, Director and Country Head, IET India.

The IET will be participating in a session on ‘Skills Development and Technological Tipping Points for Net Zero’, focussing on recognising innovative technologies, and engineering solutions, inculcating skills, localisation of strategies, and youth engagements to reach net zero. The global engineering body is also set to launch their proprietary Green Skills Survey, which explores the challenges and opportunities in the skilling landscape as it relates to green technologies and sustainability careers.

Rajeev Raja Combine (RRC) Showcasing Indo-Jazz Fusion Brilliance at International Cultural Festivals in Netherlands and South Africa

Rajeev Raja Combine

8th December, 2023: Founder & Soundsmith of BrandMusiq Rajeev Raja, is also one of India’s finest Jazz & Fusion flautists. His Indo-Jazz fusion band, the Rajeev Raja Combine (RRC), has been chosen to represent India at cultural festivals in the Netherlands & South Africa from the 1st to 17th December, 2023, courtesy the Indian Council for Cultural Relations(ICCR) under the aegis of the Ministry of External Affairs.

RRC band successfully blends influences across Indian Classical, Jazz, Latin, Folk And World Music.

Rajeev Raja Combine has earned acclaim for its ability to transcend traditional genres, creating a musical fusion that is both groundbreaking and culturally resonant. Their performances are a celebration of diversity, bringing together elements from different musical traditions to create a harmonious and enchanting experience for audiences around the world.

Rajeev Raja, expressed his excitement about this prestigious opportunity, stating, “It is an immense honor for us to represent India on the international stage. Music is a universal language that transcends boundaries, and we are thrilled to share the rich tapestry of Indian culture through our unique fusion at these esteemed festivals.”