Noida, September 29, 2026: Institute of Management Studies (IMS), Noida has announced the elevation of Lokesh Vashishth as Chief Digital & Technology Officer, strengthening the institution’s focus on technology-led transformation as artificial intelligence, automation, data governance, and regulatory compliance increasingly reshape the higher education landscape.
Through his 20+ years of work experience across technology, digital marketing, growth, and business expansion, Vashishth brings in-depth experience in building technology-enabled growth systems, performance marketing, admissions’ strategy, CRM, and marketing automation. In his expanded role, he will head the digital and technology transformation mandate across the IMS group, including branding technology, digital platforms, CRM, MarTech, and data infrastructure.
His mandate will be developing a unified digital ecosystem that supports the complete student life cycle, from recruitment through academic engagement into career outcomes, while driving compliance with privacy frameworks such as the Digital Personal Data Protection (DPDP) Act, 2023. This includes building secure, ethical data architecture, seamless consent management systems, and robust governance models alongside the integration of AI, automation, and data-driven decision-making across institutional workflows.
Before his elevation, Vashishth was heading Business Development & Marketing Strategy for IMS Design & Innovation Academy (IMS Noida), building scalable lead funnels for admissions and marketing performance, evolving higher efficiencies in acquisition and conversions, and launching CRM-led marketing systems. Vashishth’s work has been centered on the integration of marketing, admissions, data privacy, and institutional leadership toward high-performance outcomes.
Speaking on his new role, Lokesh Vashishth, Chief Digital & Technology Officer, IMS Noida, said, “Education is being fundamentally reshaped by AI, automation, and data governance, presenting an opportunity to build digital-first institutions that prioritize both student outcomes and data protection. As regulations like the DPDP Act set new standards for privacy and data stewardship in education, our focus will be on combining technology, CRM, MarTech, and secure digital architecture to build compliant, high-impact systems. I am grateful to the leadership for their trust and look forward to steering the next phase of digital and technological transformation across the IMS group.”
Vashishth is also the founder of Felix Digital Edge, an agency that has catered to the digital transformation and performance marketing needs of over 100 organizations globally. His background spans multi-channel performance marketing, lead-to-revenue funnel optimization, higher education and EdTech strategy, CRM architecture, data privacy implementation, and building data-driven growth models.
Chirag Gupta, Vice President, IMS Noida, said, “Lokesh’s elevation reflects our commitment to building an agile institution prepared for the intersection of technology, data governance, and education. His deep domain expertise across digital systems, growth frameworks, and regulatory readiness gives him a strong understanding of both the infrastructure and the outcomes required today. We look forward to his leadership as we establish a secure, connected, and future-ready ecosystem across IMS.”
The elevation forms part of IMS Noida’s broader strategy to strengthen digital infrastructure, ensure responsible data practices, and create a connected, technology-enabled environment for students, faculty, and institutional teams.