India, Sep 22: Today’s woman lives a full, wholesome life without compromising on style in anything she does. With this in mind, Lavie has introduced an all-new collection under its signature Colour Block range of handbags. And bringing this to life is its fashion-forward campaign, Desk Diaries, featuring fashion and lifestyle icon Masoom Minawala.
The brand new Colour Block range blends together fashion, functionality, and effortless versatility. It was specially designed to move seamlessly from commute to the desk and beyond, making the everyday accessory an extension of your personal style.
The collection includes –
1. Missoula: A standout from the range, the Missoula combines a polished aesthetic with everyday practicality. Designed with a spacious multi-compartment interior and slip pockets, it offers room for documents and everyday essentials while maintaining a stylish, professional look. Its versatility extends to the way it can be carried with dual handles for shoulder carry and an adjustable long shoulder strap that allows it to be styled as a sling.
2. Bucket Shoulder Bag: Crafted from hard-wearing pebble leather, it combines durability with a textured finish, while its classic and spacious silhouette offers practicality without compromising on style. Its multiple pockets further enhance its everyday functionality.
3. A signature metallic monogram detail at the front doubles as a functional turn-lock closure, adding an elegant finish, while keeping belongings secure. Designed to be worn comfortably over the shoulder, the bag transitions effortlessly from tailored workwear to day-to-night dressing.
Together, Missoula and the Bucket Shoulder Bag reflect LAVIE’s vision of accessories that are designed to keep pace with the modern 9-5 woman balancing style, versatility and function. And capturing this is the Desk Diaries campaign fronted by Masoom Minawala. The campaign explores the intersection of work, personality and style. Instead of seeing the workday as just a routine, it transforms the everyday office into moments of self-expression, following a woman who brings her own sense of style to everything she does. Masoom’s distinctive style further complements the campaign’s vision of celebration of women who embrace individuality and make personal style an integral part of their everyday lives.
The LAVIE Colour Block Range is available on its website from ₹3,599 onwards.