India, jan 5:- Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital ad film for Nutrica Pro Fitness Peanut Butter. The campaign uses technology led storytelling and integrates a viral social media trend to make the message relatable for today’s professionals. It highlights how fitness enthusiasts can navigate health goals while managing busy work schedules.

The narrative captures a scenario that resonates deeply with the modern workforce by highlighting the challenge of maintaining focus during demanding afternoon hours. It opens by setting the scene of a high-pressure work environment where productivity is paramount. As the clock strikes 4 PM a time notoriously associated with an energy dip focus begins to fade. The narrative then introduces Nutrica Pro Fitness Peanut Butter not just as a snack, but as strategic fuel. It shows that by choosing a protein-rich option, one can effectively bridge the gap between fatigue and renewed energy. The film concludes by illustrating that peak performance doesn’t have to pause, positioning the product as a smart, convenient choice that delivers protein and energy without disrupting one’s lifestyle.

“Maintaining fitness amidst a hectic corporate lifestyle often feels impossible because consistency is the first thing to suffer,” said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica. “With this campaign, we wanted to show that staying healthy doesn’t require finding extra hours in the day, but rather making smarter choices with the time you have. Nutrica Peanut Butter is designed to be that intuitive bridge, a simple, nutritious, and tasty step that keeps you on track with your goals, even on your busiest days.”

Available in two variants, Crunchy and Creamy, Nutrica Peanut Butter offers a healthy snacking option that supports everyday fitness and energy needs, while keeping taste at the centre. The product is available across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh.

The AI-led digital film is now live across Nutrica’s social media platforms, including YouTube, Instagram, Facebook, and LinkedIn, amplifying the message of thoughtful nutrition through relatable, tech-enabled storytelling.