India,  Nov,18: Indriya, Aditya Birla Jewellery, unveils its exquisite regional bridal collections, specific to Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka and Maharashtra. These Collections are designed for the bride who carries her heritage and has dreamt about her perfect wedding moment for years. Crafted with regal artistry, the collections celebrate India’s rich cultural tapestry, transforming each region’s timeless legacy into a radiant tribute to strength, grace, and enduring tradition.

Anantara, specific to Andhra Pradesh, Telangana and Karnataka is inspired by the sacred embellishments of Dravidian sculptures from Hoysala temples, particularly the Chennakeshava and Keshava Temples in Somanathapura. The three distinct layers unfolds a tale of divine presence. At the heart of Anantara lies the cosmic narrative of Lord Vishnu, the preserver of the universe. The first layer, the Garuda Haar, brings together the classic Kaasu Maala and Jalebi Haar while the second layer, the Ganesha Puliguru Haar, is a masterpiece blessed by Lord Ganesha. The third layer, the Lakshmi Bottu Mala, features Goddess Lakshmi.

Padma Ranjini has been designed specifically for brides in Rajasthan. At the heart of this collection is a layered bridal set that transforms Rajasthan’s architectural and artistic legacy into contemporary wearable art. The first, the Padma Aad, is a majestic design inspired by the iconic Padma Gate of the City Palace, featuring lotus motifs symbolizing beauty and grace, intertwined with sacred Pichwai art elements. The middle layer, Timaniya, adorned with intricate red and white jadai work depicts elephants and peacocks, tied with gold-studded puwai carved with delicate floral motifs. Completing the set is Hamel, a graceful lotus-shaped layer that reimagines its traditional protective role through talismanic elements such as taveez, coins, and pankhi motifs.

Rajashree, for the brides in Maharashtra, has been beautifully crafted to reflect Maharashtra’s royal craftsmanship. The first layer, the Vajratik Haar, shines with the iconic Chandrakor Tilak of Chhatrapati Shivaji Maharaj, while the second layer, the Simha Haar, shines with a regal symbol of Shivaji Maharaj – the majestic Simha, alongside the delicate Bor Mala. The third layer, the Saaj Haar, is a sacred gold thread that binds them all. Each leaf whispers a story of dharma and destiny, just as the ten avatars of Vishnu walked the earth to restore balance.

Raasvi, a celebration of Gujarat’s rich traditions, artistry, and timeless elegance is designed for the bride who carries her culture through joyous rituals and vibrant heritage, this masterpiece also unfolds in three exquisite layers—Chandan Haar that features an intricate design of multiple gold chains with a central pendant inspired by the graceful arches of historic monuments, Jhalar that cascades with floral motifs drawn from temple carvings and nature, embellished with delicate jhumka-like charms that evoke the welcoming tassels of a toran and the Jhumna Haar, which incorporates traditional Kalighati artistry and the iconic Gujarati Pankhi motif, layered with ancient ruby jadai.

Sandeep Kohli, CEO, Indriya said; “With these collections, we are honouring the rich heritage of our country, bringing its culture to life through jewellery inspired by its regal artistry. Our aim is to deepen Indriya’s connection with brides who cherish authenticity and craftsmanship. These collections is a step towards making Indriya the most trusted destination for bridal jewellery across India.”

Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya added; “The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. These collections brings dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”

Abhishek Rastogi, Head of Design, Indriya said; “Our vision was to capture the soul of India’s heritage through design. These collections blend traditional craftsmanship and contemporary elegance, with intricate kaarigari that showcases the skilled artistry of their regions, reflecting the emotion, symbolism, and enduring spirit of the region in every exquisite detail.”